Why Pranakorn
What a specialist IP practice does differently.
A clear picture of what distinguishes careful, focused IP advisory from general legal counsel that includes intellectual property as one item among many.
← Back to HomeCore Advantages
Six things that make the difference.
Clearance Before Filing
Many businesses file trademarks without first checking whether the mark is clear of prior rights. This produces applications that stall at examination or attract oppositions. We treat clearance as a prerequisite, not an optional extra.
- Identical and confusingly similar mark searches
- Cross-class and cross-register coverage
- Clear risk assessment before any fee commitment
Regional Filing Strategy
A Thai registration protects you only in Thailand. Businesses growing across ASEAN need a filing strategy that reflects where they actually trade, not a default approach that files everywhere or nowhere.
- Madrid System and direct national filing analysis
- Cost-weighted strategy across target jurisdictions
- Reliable correspondent network in ASEAN
Readable Written Advice
IP advice that cannot be understood by the people who need to act on it is not useful advice. We produce written outputs that the business teams managing trademarks, products, and partnerships can actually read.
- Plain-language advisory notes
- Concise risk and recommendation summaries
- Documentation suitable for internal reference
Portfolio-Level Thinking
IP assets are interconnected. Trademark coverage should be considered alongside copyright, trade secret, and patent positions. We look at the whole picture so that each decision fits the overall structure rather than creating gaps elsewhere.
- Cross-right portfolio assessment
- Gap and overlap identification
- Renewal and maintenance scheduling
Deadline Discipline
IP deadlines are hard — missed renewal dates, response periods, and opposition windows produce irreversible consequences. We track deadlines from the point of engagement and give clients sufficient notice to make decisions without pressure.
- Proactive renewal and response reminders
- Deadline calendar maintained for each client
- Advance notice with enough time to respond
Honest About the Limits
Some marks are hard to register. Some patents are unlikely to survive examination at the scope initially hoped for. Some confidential information is difficult to protect once it has been shared. We say these things at the outset rather than after fees have been paid.
- Candid risk assessment before engagement
- Alternative approaches where the primary route is difficult
- Clear scope and cost discussion upfront
Comparison
Specialist practice versus general counsel with IP capability.
| Aspect | Typical General Counsel | Pranakorn |
|---|---|---|
| Clearance Practice | Often filed without prior search | Clearance search before every application |
| Regional Coordination | Limited to Thailand only | Madrid, PCT, and ASEAN national filing coordination |
| Advisory Output | Verbal updates or brief emails | Written notes for every engagement |
| Deadline Management | Client expected to track renewals | Proactive calendar and advance notice |
| Portfolio View | Rights managed in isolation | Cross-right portfolio assessment |
| Upfront Candour | Risks disclosed after fees are committed | Risk assessment at initial enquiry stage |
Track Record
A record that speaks to the work.
14+
Years of IP Practice
380+
Trademark Filings
12
Countries Covered
94%
Applications Registered
Recognition
Thai Bar Association Member
Active member with IP law specialisation noted in professional register.
DIP-Registered Practitioners
All trademark and patent filing work carried out by DIP-registered practitioners.
AIPPI Thailand Affiliate
Affiliated with the Thai chapter of the International Association for the Protection of Intellectual Property.
Take the Next Step
Put your IP in reliable hands.
An initial conversation with us is the clearest way to understand what your IP position actually is — and what the practical steps to strengthen it look like.
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